Business communication Downward communication is like water streaming down from a waterfall or streamhead. It pours easily with greater force and wets a large area while upward communication is like a small spurt of water shooting up from a fountain against the pull of gravity. the higher it travels , the more it losses its force. Elucidate

Expert Answers

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I think the point of this metaphor is that it is hard for people lower in an organization to get information to people at the top. Likewise, if a person high in the organization wants information from those at the lowest levels, it will be hard to come by. Think of the show Undercover Boss. Conversely, a person high up in the hierarchy makes decisions that affect everyone.
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