A brief description of three instances in which communication technology tools other than social media might be used for a public health campaign and explain why. Then describe two potential...

A brief description of three instances in which communication technology tools other than social media might be used for a public health campaign and explain why. Then describe two potential communication technology tools you might use in your public health campaign and explain why these tools would be appropriate for your target audience. Finally, explain one challenge to using communication technology tools other than social media in the dissemination of your public health campaign and explain one way you might address that challenge. Be specific and use the current literature to support your response

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M.P. Ossa | College Teacher | (Level 1) Distinguished Educator

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Communication technology tools such as constant communication emails, reminders, blogs, and radio exposure can be used along with social media tools to conduct a campaign for public health. The reason is that people in the 21st century are more attuned to their environment precisely due to the myriad of ways that communication can occur. Nowadays people sign up for email alerts, text alerts, and even sign up and subscribe to reminder services. What could be more beneficial for a public health campaign but to use those same tools to remind people of ways to lead a healthier and safer life?  A text and remind campaign can spread out tips on preventing disease, of protecting ourselves from people who are sick, on how to keep our environments clean and much more.

Two potential communication technology tools that I would use would definitely be the text-and-remind tool for phones, telephones, and emails. Another tool would be exposure through the radio in jingles, and QR Codes in posters and written media announcements. The text and remind tools are effective because they consistently keep people informed with texts, emails, or messages that send out important information about public health. The QR Codes on paper media entice people to use their phones as scanners to see what message is contained in the Code. This way, it would work as almost a game that keeps users and senders working interactively together.

The problem with using communication technology tools is over-saturating people with too many text-and alert or too many codes. To market something effectively you have to give the public just enough to touch their curiosity but not so much that they end up tired of seeing the same thing popping up over and over. That would kill the purpose of the campaign and may actually work against it. What should be done is announce the service, challenge people to find it and sign up, and be very concise as to what information will be delivered, and how often. The more important and concise the information is, the less extra "stuff" will be sent. This will make communication not only beneficial but also enjoyable.

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