Conditioning is reinforced in the BNW through hypnopaedia and the power of the hypnopaedic slogan. The members of BNW are conditioned by sleep teaching to internalize and sublimate the slogans, values, and beliefs of the society. More conditioning occurs in the rampant use of soma in the novel as well. People are conditioned from a young age. They are taught to play erotic games with other children and are taught that words such as monogamy, mother, father, and family are bad things contra to their worldview. Lenina's conversation is juxtaposed against the controllers explanation of BNW tenets to demonstrate how deep seated the conditioning is and how it continues to be reinforced in adulthood.