What is a basic-level book concerning Management Studies and entrepreneurship?
I have several recommendations based on topics that you have or will encounter during your MBA studies. The materials I recommend will also go a long way in guiding your entrepreneurship decisions in any venture you pursue in future. The books are as follows:
Microeconomics by Paul Krugman and Robin Wells
The book features detailed illustrations on microeconomics principles. It is insightful and introduces the reader to economics concepts in a simplified and easy to follow manner.
Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler has been acknowledged globally as the authority on marketing. While pursuing your MBA you will most likely come across one of his other popular books Marketing Management. Kotler on Marketing is however different because it is a compilation of the authors experiences and confirms his previous theories.
The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter Drucker
This is another book by a notable authority on business management. The material’s emphasis is on developing the appropriate management habits in order to improve efficiency.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance tells the story of Elon Musk, the man behind Tesla, SpaceX, PayPal and more. The story is truly inspirational and insightful especially on innovation and inventions in the modern age.
Good luck on the MBA and your future pursuits.
I have four recommendations:
- Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
A must read for consultants and managers to learn the basic strategies of business and avoid common pitfalls that seem common sense.The main message in this book is if you want to be the best in your industry, then you're going to have to put in the time analyzing and understanding your competitors.
- First, Break All the Rules by Marcus Buckingham and Curt Coffman
It is a well-researched book. The information in the book is based on research with over 80,000 managers, not just one person's personal experience.
- The One Minute Manager by Kenneth Blanchard Ph.D
The One Minute Manager fundamentals of the book are very simple to understand. It provides a positive role model for those who have not yet seen one, and good reinforcement for those who have not seen one lately. There are three simple ideas established throughout the book: One Minute Goal Setting, One Minute Praisings, and One Minute Reprimands.
- Winning by Jack Welch
It is a great book on leadership and management. I believe it is a must-read for anyone who aspires to succeed in business. The book is informational and interesting, and offers distinct actions I can take to succeed in the marketplace.
I wish you the best of luck on becoming an entrepreneur.