Automobiles and refrigerators are considered to be items sold as optional product pricing, what other products fit into this category?

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pohnpei397 eNotes educator| Certified Educator

Nowadays, perhaps the most prominent example of this sort of pricing can be seen in the airline industry.

Optional product pricing occurs when a main product is sold along with some accessories.  The main product can be sold at a relatively low base price, but the firm can still get higher profits by selling expensive options to go with the basic product.

The airline industry today does this a great deal.  There is the basic product, the flight.  Passengers can then buy other products as add-ons to the basic product.  For example, passengers can pay to check a bag or bags.  They can pay for snacks.  They can pay to reserve an aisle seat or a window seat.  All of these are options that are tacked on to the basic product that is being sold.