Assignment #3: "Press Release" Notifying the general public of the impending Health Issue/Problem and its possible effects on human life. It will be due Saturday March 21, 2015. A press release...

Assignment #3: "Press Release" Notifying the general public of the impending Health Issue/Problem and its possible effects on human life. It will be due Saturday March 21, 2015. A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.

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pohnpei397 | College Teacher | (Level 3) Distinguished Educator

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Of course, we on eNotes cannot write a press release for you.  Therefore, I will have to give you as much as I can in the way of advice on how to write this for yourself. 

First, you have to be sure to write this article in the third person.  This should not be very difficult.  What this means is that you do not use the pronouns like “I,” “me,” or “you.”  Instead, you use third person pronouns like “they,” “he,” “she,” or “it.”  You can also refer to people by name if it is appropriate.  So you would not want to say something like “We wish to inform you of the fact that Disease Y is a serious illness with major public health effects.”  Instead, you might say “Dr. X, head of the Public Health Department, warns of the possible dangers of Disease Y.  She says…”

Second, you need to use quotes from people whose titles will give them credibility with the media.  It is best if you quote doctors more than anyone else, though you might also quote public health officials who are not doctors.  The point here is that you need to convince the media of the importance of your press release and so you have to have good sources that will be convincing and who the media might be able to call on for background and quotes of their own.

Third, you need to establish the importance of the particular health risk about which you are warning the public.  You need to have scientific evidence that gets across the idea that the risk is real.  You might want statistics about how contagious the disease is and how likely it is to cause serious health complications and/or death.  If the disease is particularly dangerous for young people or the elderly, you might want to mention that so as to make people more inclined to worry about it.

Finally, it would be best if you could include some information about what the public can do to keep itself safe from the disease.  The media likes to report stories that make it look like they are working in the public interest.  If you include tips for what the public can do, the media is more likely to report the story than if you simply warn of the danger from the disease.

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