Globalization was one of the most important processes in 1990s, though it had not reached the level that it has now reached with the greater increase in internet use since the turn of the century.
Even in the '90s, however, globalization was a very important process. The globalization of trade had already started to have major impacts on countries both rich and poor. For example, globalization had already started to eat away at the number of manufacturing jobs in the United States. US workers were being undercut by workers in lower-wage countries. At the same time, globalization was hurting farmers in poorer countries. Farmers in Jamaica, for example, were being undercut by the lower prices of American products that were grown in the much more efficient farms of the United States.
Globalization in the '90s, then, brought low prices to consumers but had negative effects on producers in certain sectors of various countries.