Napoleon uses propaganda, or twisting the truth to serve political ends, to make himself and the pigs look good—particularly through using Squealer as his propaganda minister.
Closely related to this is the rewriting of history to make Napoleon look like a savior, hero, and master strategist. In the new versions of events after Napoleon runs Snowball off the farm, facts get entirely turned on their heads. Napoleon says, for example, that all along, he was the one who wanted to build the windmill (which was, in reality, Snowball's idea) but only pretended not to want it to thwart Snowball's treachery. He portrays himself as the hero of the Battle of the Cowshed, rather than Snowball. When the windmill falls down, Napoleon blames it on Snowball's sabotage, not, as is the case in both instances, his own gross incompetence. In fact, anytime anything goes wrong, Napoleon rewrites history to blame it on Snowball.
Napoleon also gradually has the Seven Commandments repainted at night so that they...
(The entire section contains 3 answers and 720 words.)