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I think you will have little trouble in finding articles about Western consumerism has found a home in developing nations. For the most part, there seems to be much in way off academic "buzz" on this in focusing on nations like India and China. Given the current state of world economics, this makes sense. The anxiety seen in America, given its economic challenges, and the Eurozone, with the "Grexit" vote set for this weekend and Spain's declaration of more money needed, has resulted in a global slowdown of products and services that were so easily adopted by developing countries. In India, this pinch has resulted in a massive slowdown in growth and, thus, many calls for reevaulating the consumerism model that has defined India over the last decade in favor of a more stable and industrial model that encourages indigenous job creation and stability in the domestic sector. The critique here comes from the basic idea that Western consumerism and its obsession with it has helped to supplant traditional means of building economies of scale and, instead, run to a consumer model that looks Western in nature and in practice. Yet, in these countries, the massive trend of consumerism that is fueled by a desire and obsession with "what" the West is also takes place along a need to develop an industrial economy that is able to sustain the contractions and shrinking that is a part of capitalism. For many who are writing these articles of critique, it comes down to a perceived desire that "the West got it right," in a sort of "cultural imperialism" in reverse, seeking to be what "the other" actually is. In doing so, recent economic challenges have forced a call for reexamination of this model, and thus the articles are present in this light.
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