If you are marketing kitchenware, you will need to do a few things.
First, you will need to know your product extremely well. Moreover, you need to be able to tell people why this product is better than other products. In other words, what makes your product the best.
Second, you must know your customer. What are their needs and how does your product help them. For instance, if you know that efficiency is what your customer wants, then show them how buying your product will save them time.
Finally, price things aggressively. Tell your customers, why your product is a good deal.
If you take these steps, you will be well on your way.