Activity 1 a. Research a community organization on your own. Conduct a SWOT analysis of the organization's online communication strategies and develop list of recommendations to address issues...

Activity 1

a. Research a community organization on your own. Conduct a SWOT analysis of the organization's online communication strategies and develop list of recommendations to address issues identified as a result of the SWOT analysis. 

b. You have heard a small number of team members express concerns about, and demonstrate resistance to, a new strategy which requires them to report all information (IT) issues to an external help desk by logging an electronic request rather than by just verbally letting their supervisor there supervisor know that there is an IT problem. Outline the way you would coach these team members in the use of the new process.

 

Expert Answers
jameadows eNotes educator| Certified Educator

The organization you choose for this project is up to you. For an example, I chose Mixteca (see the link below). The mission of their organization is as follows: "Our mission is to empower the Mexican and Latin-American immigrants of the New York area by providing them access to services that enhance their quality of life and will allow them to reach sustainable social and economic development." 

The strength of their communication strategy is that they make their mission clear and have links to their programs on their homepage, including classes and access to health care. They also have a clearly marked link that allows people to volunteer. The weakness of their online communication strategy is that it is mostly in English, though the target population speaks Spanish. Only one link, marked "Juntos Podemos," brings people to a Spanish-language page. There is an opportunity for this organization to develop more of its communications in Spanish, and this might be one recommendation for the organization. Threats to the organization might include lack of funding or volunteers. The organization you choose will likely have a different SWOT analysis profile. 

To train people to use an online IT request system, you might first present the process of how to use the system at a meeting in which you show people how to submit a request. Then, you might have them practice this type of request to familiarize themselves with the system while you're in the room. Allow them to voice their concerns about the system, and respond to their concerns. That way, they will feel comfortable using the system on their own. 

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