123 Department Stores, Inc. recently bought the 456 Company and will soon begin the process of closing some stores and renaming others.  Make five recommendations to 123 for keeping old customers...

123 Department Stores, Inc. recently bought the 456 Company and will soon begin the process of closing some stores and renaming others.

 

  • Make five recommendations to 123 for keeping old customers
  • Make five recommendations to 123 for gaining new customers

Asked on by yacel0762

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thanatassa | College Teacher | (Level 3) Educator Emeritus

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 Make five recommendations to 123 for keeping old customers

– make sure to have loyalty cards that are valid at both the old and the renamed stores.
– when you decide to close store X, have a 2-4 week closing sale during which you give out discount coupons valid at another of your locations.
– emphasize in your PR that the remaining stores will still be open and carrying the same merchandise
– move your top employees from the closed stores to other stores so they carry their customer base with them
– make sure something in the new name lets customers identify it with the old brand


Make five recommendations to 123 for gaining new customers
– grand opening for renamed stores
– heavy well-publicized discounts for discontinued merchandise
– strong social media campaign for new store name
– coupons valid at renamed stores
– sponsor a community event under the new name

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