(1) When is analog communication preferred to digital? (2) When is digital better than analog? (3) Describe a situation where one is better than the other
Analog communications is a printed letter, memo, or report; and digital communications includes emails, tweets, wikis, blogs, and social media sites.
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There are definite benefits and drawbacks to digital and analog business communications, respectively. Each of these types of communication is most appropriate in different circumstances.
The main benefit of digital communications is that they are extremely quick and can be disseminated rapidly to a large group of recipients. For example, imagine that you want to advertise a sale to a number of people who have bought things from you in the past. If you were to use analog communications, you would need to prepare a flyer or other advertisement. You would then need to print it, address it, and send it. You would have to do so far enough in advance to allow the customers to receive it before the actual sale was to begin. All of this is rather cumbersome. With a digital communication, you would eliminate the need for printing, putting on address labels, and sending it. You would be able to get it to your customers without any time lag. This shows us that digital communications are beneficial in that they are quick and easy to do.
The major benefit of a printed letter or memo is that it is more official and more likely to really be taken seriously, particularly by people who are not as comfortable with digital technology. People are used to the idea that important communications are printed out. This means that a printed communication carries more weight with them. It is also possible to have a printed letter or memo signed by its recipients, thus officially stating that they acknowledge its contents.
In the long run, I would argue that digital communications would take over and become much more prevalent than written communications, particularly as people become more used to doing everything electronically.
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