University of Wisconsin

School spirit is at a continuous high at UW. State Street alone offers at least five school paraphernalia stores. The University Bookstore also houses a large section of school wear, posters, keychains, and other necessary badger gear. Football games bring out the most amount of school spirit. Students attend these events decked out in red and white. Even if you're not at a sporting game, you will see students everywhere sporting their Badger–wear.