Understanding Media (Masterplots II: Nonfiction Series)
At a glance:
- Author: Marshall McLuhan
- First Published: 1964
- Type of Work: Cultural criticism
- Genres: Criticism, Nonfiction
- Subjects: Culture, Perception, Twentieth century, Communication, Human behavior, Mass media, Technology, Senses or sensation
Form and Content
“The medium is the message” is one of those phrases that seem to summarize in a synthetic, almost formulaic way a major insight of the twentieth century. As such, it has acquired the true mark of popular notoriety: It sounds both familiar and profound, but its meaning is only vaguely understood and its source is often unknown. In fact, tracing this phrase to the book in which it is first discussed at length and to the argument which its originator builds around it is instrumental to a full understanding of its relevance.
Marshall McLuhan’s...
[The entire page is 2576 words long]
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