Anderson, Sherwood - Claire Badaracco (essay date winter 1989)
Claire Badaracco (essay date winter 1989)
SOURCE: Badaracco, Claire. “The Influence of Publicity Typologies on Sherwood Anderson's News Values.” Journalism Quarterly 66, no. 4 (winter 1989): 979-86.
[In the following essay, Badaracco analyzes the influence of advertising and marketing techniques on Anderson's early-twentieth-century news columns in which he explored the development of the emerging American business class.]
The rise of journalistic mass markets and commercial language trades, as the advertising journal writer Sherwood Anderson predicted, would so saturate the future American Public's appetite for news that its understanding of publicity would become second nature.1 Advertisements, political propaganda, business pamphlets, brochures, catalogs and trade journals (what Frank Luther Mott2 classified as synonymous with “house organs”) were so abundant, according to Lawrence Romaine, that a...
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