United States Department of the Treasury (Encyclopedia of Major Marketing Campaigns)
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email: OPCMaiI@treas.sprint.com website: http://www.ustreas.gov
BUY WAR BONDS Campaign
The Japanese attack on the U.S. fleet at Pearl Harbor on December 7, 1941, roused the American public into war fever. In San Francisco people crowded into the streets, throwing rocks at street lamps to black out the shore against a feared invasion. Teenage boys patrolled the beaches with BB guns, hoping to defend their homes against attacking Japanese soldiers. But as months passed, it became clear that the war would not reach the continental United States and, by the middle of 1942, the U.S. government began to wonder if fear had given way to complacency. So it strengthened the "Buy War Bonds" campaign it had initiated in the spring of 1941 in an effort to rally public sympathies and raise funds to support the U.S. endeavor in World War II. Government officials were joined by writers, artists, and a league of movie stars who traveled across the country urging people to buy war bondsovernment-issued certificates designed to help finance the war effort.
From May 1,...
(The entire section is 1531 words.)
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