The U.S. Government Bans Cigarette Ads on Broadcast Media (Great Events from History II: Business and Commerce Series)
Article abstract: As of January 1, 1971, cigarette advertising was banned from the American broadcast media.
Summary of Event
The Public Health Cigarette Smoking Act of 1969 banned cigarette advertising from American radio and television beginning January 1, 1971. It also allowed the Federal Trade Commission (FTC) to consider warnings in printed advertising after July 1, 1971. Warnings on cigarette packages were changed, and under the act, the FTC was required to give Congress six months notice of any pending changes in rules concerning cigarettes. The legislation was signed by President Richard Nixon on April 1, 1970. After passage of the act, two voluntary agreements were reached between the FTC and cigarette manufacturers. The companies agreed to list tar and nicotine content in their advertising and also agreed to feature the health warning label in print advertising.
Pressure to curb cigarette advertising originated with a 1939 study that for the first time scientifically linked smoking with lung cancer. Between 1950 and 1954, fourteen major studies linked cigarette smoking with specific serious diseases. In response to these studies, cigarette manufacturers created the Tobacco Industry Research Committee, a lobby group to fund research on the use and health effects of tobacco. The group later changed its name to the Council for Tobacco Research—USA. In 1957, the Legal and Monetary Affairs...
(The entire section is 2573 words.)
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