Rolling Stone (Encyclopedia of Major Marketing Campaigns)
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Rolling Stone magazine was conceived in a loft over a small print shop in San Francisco by University of California dropout Jann S. Wenner. In 1967, the 20-year-old Wenner quit school to start a publication that would embrace the musical culture and ideology of his youth, which at the time was the defiant baby boomer generation, then in their teens and early 20s. According to Wenner Media, the magazine "chronicled the generational upheaval in America in the late Sixties and early Seventies like no other publication." Rolling Stone eventually evolved into a magazine of popular culture, although music was still at its core, and was marketed to men and women aged 18 to 34.
By 1985, Rolling Stone had reached a circulation of more than 1 million, mostly males aged 18 to 34. Although some of the publication's constituency consisted of aging ex-hippies of the 1960s counterculture, many Rolling Stone readers were men of a new era, well established and...
(The entire section is 2511 words.)
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