Quant Introduces the Miniskirt (Great Events from History II: Arts and Culture Series)
Article abstract: Mary Quant’s effective marketing of the miniskirt started a fashion revolution that glorified youthful sexuality and freed a generation of designers from constraints of the hemline.
Summary of Event
Mary Quant began raising the hemlines of her own skirts a decade before the miniskirt defined 1960’s fashion, simply because she hated the long skirts fashionable in postwar London, where she was an art student at Goldsmith’s College of Art. Quant never let convention stand in her way. She knew what she liked, and she did not hesitate, as she moved steadily upward in the fashion world, to use the ideas and resources of others.
She readily acknowledged that the idea of a short, short skirt--a miniskirt--came from a “whole group of designers.” Her husband and business partner, Alexander Plunket Greene, once said, “We started shortening skirts in 1955 and finally Courrèges made it respectable.” Quant was called the mother of “mod” fashion and the creator of the “Chelsea Look”; she shied from claiming sole credit for either.
It was at art school that she met Plunket Greene. The two quickly formed a deep and lasting bond, and they made a striking impression together: he a tall English aristocrat, she a petite schoolteachers’ daughter. They determined early to go into the fashion business. When Plunket Greene turned twenty-one (Quant had been working for a few...
(The entire section is 1954 words.)
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