DisneyWar (Magill's Literary Annual 2006)
Many a baby boomer has a soft spot in his or her heart for Walt Disney and the entertainment company he founded. Millions grew up watching the various television programs he hosted (such as The Wonderful World of Disney) and produced (The Mickey Mouse Club), visiting the theme parks he built, and watching his classic films. His avuncular presence as television host was comforting and inspiring. Thus, after his death in 1966, the slow, steady decline in the quality of Disney animated feature films was observed with dismay.
Michael Eisner, a successful former executive at ABC, then Paramount, was brought to Disney to rejuvenate it artistically. He became head of the company in 1984. After he took over, the decline of animated features reversed, and the Walt Disney Company returned to its former eminence with animated films such as The Little Mermaid (1989), Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994). Later in the 1990’s, Disney bought the ABC network, and Eisner began hosting Disney’s new weekly show. His wooden, shallow cheeriness was a far cry from Walt’s warmth and relaxed expertise. A gradual but unmistakable decline in the quality of traditionally animated Disney films was, in part, overshadowed by the spectacular rise of Disney’s Pixar Studios, groundbreaking pioneers in computer animation.
Problems with Eisner’s management style were revealed as...
(The entire section is 1868 words.)
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Bibliography (Magill's Literary Annual 2006)
Business Week, February 28, 2005, pp. 24-25.
The Economist 374 (February 26, 2005): 83-84.
Fortune 151, no. 5 (March 7, 2005): 24.
New York 38, no. 7 (February 28, 2005): 72-73.
The New York Times 154 (February 10, 2005): E1-E9.
Publishers Weekly 252, no. 7 (February 14, 2005): 61.
Time 165, no. 8 (February 21, 2005): 39.
The Wall Street Journal 245, no. 39 (February 25, 2005): W1-W8.
(The entire section is 39 words.)