Dallas Popularizes the Prime-time Soap Opera (Great Events from History II: Arts and Culture Series)
Article abstract: The exploits and personal relationships of the fictional, super-rich Ewing family enthralled millions of television viewers.
Summary of Event
During the 1977-1978 television season, the Columbia Broadcasting System (CBS) found itself late in the season needing a replacement for a show with low ratings. On a trial run, the network showed episodes of Dallas. The first season brought good but unspectacular results. The 1978-1979 season brought better results, and the 1980-1981 season saw the show rated number one in its regular Friday-night time slot. This was a triumph for prime-time soap opera because Dallas was only the second dramatic series to reach the number one rating in the history of television. The show was soon very popular in almost every foreign nation except Japan.
The show involved the struggle for power and revenge between two families. The Ewing family was at odds with the Barnes family, but the youngest Ewing son fell in love with and married the youngest Barnes daughter. The characters included numerous relatives in both families over two generations. Other story lines, especially about the Ewings themselves, were woven into the series. The program became famous for introducing a cliff-hanger ending each season.
The genre to which Dallas belonged is quite old. During the last half of the nineteenth century, newspapers began to run...
(The entire section is 2015 words.)
Show us the love and view this for free! Use the facebook like button, or any other share button on this page, and get this content free!free!
Want to Read More?
Subscribe now to read the rest of this article. Plus get complete access to 30,000+ study guides!