Cable Television Rises to Challenge Network Television (Great Events from History II: Business and Commerce Series)
Article abstract: During the 1990’s the cable television industry dramatically increased its market share of television viewers and brought about a revolution in program options.
Summary of Event
While cable television was first offered during the late 1940’s in order to provide television signals to people who lived in remote areas where regular television broadcasts were difficult or impossible, the growth of the cable industry during the 1990’s went far beyond anything that could have been imagined. By 1999 almost 75 million American households subscribed to cable television. With more than 99 million American households owning television sets, the percentage of households that had decided to pay for cable service had reached 75. The cable television industry had first shown signs of growth during the 1950’s and 1960’s. At that time, cable service was offered to many small cities and towns across the country. Subscribers paid for the signals of television network affiliates, educational television, and possibly a number of independent stations. Compared to what became available to cable subscribers during the 1990’s, these early offerings were modest.
By the early 1960’s, there were only 850,000 cable subscribers in the United States. During this period, local television stations began to think of cable television as a competitor that was to be feared. The Federal Communications Commission...
(The entire section is 2146 words.)
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