American Cancer Society (Encyclopedia of Major Marketing Campaigns)
1599 Clifton Rd. NE
THE LAST CIGARETTE Campaign
The commercial was stark, sober, and exceedingly powerful. It began with a man's raspy voice narrating shots of his wife and their six children, the classic happy American family. The scene then shifted to a shot of Raymond Burr, star of the hit television series Perry Mason, which aired from 1957 to 1966, and the narrator, who identified himself. "And that's meill Talman, with a friend of mine you might recognize. He used to beat my brains out on TV every week for about ten years." Talman had played district attorney Hamilton Burger, regularly defeated in court by the legal wizard Mason.
After these scenes an aging mann fact Talman was only 53ppeared on the screen. He was clearly very ill. "You know," he said, "I didn't really mind losing those courtroom battles. But I'm in a battle right now I don't want to lose at all because, if I lose it, it means losing my wife and those kids you just met." The camera moved in for a close-up. "I've got lung cancer. So take some advice about...
(The entire section is 2070 words.)
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American Cancer Society (Encyclopedia of Public Health)
The American Cancer Society (ACS) is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer through research, education, advocacy and service. Established in 1913 by a handful of physicians and business people in New York City, ACS has grown to be one of the world's largest nonprofit organizations.
In 2001, ACS announced the first sustained downturn in the overall age-adjusted cancer mortality rate in the United States. In order to accelerate this downturn, ACS has established three challenge goals for the year 2015: to reduce overall age-adjusted cancer incidence by 25 percent; to reduce overall age-adjust cancer mortality by 50 percent; and to measurably improve the quality of life of all cancer survivors.
ACS pursues these goals through four major strategies: cancer research; community-based cancer prevention and patient support programs; advocacy; and the dissemination of high quality cancer information. These efforts have played a significant role in controlling cancer in this country. ACS has funded over $3 billion in cancer research, supporting forty Nobel laureates; it manages the nation's only 24/7 cancer hotline (800-ACS-2345), answering over 1 million calls per year; and it conducts Relay For Life, an awareness-building and fundraising event, in over 4000 local communities and, through its partners, in 20 countries throughout the world.
ACS's national headquarters are located Atlanta, Georgia. Nationally, ACS has a staff of 6,000, 3 million volunteers, and a presence in 4000 communities. In addition, to being the largest nonprofit with a focus on cancer in the United States, ACS is one of the leading international cancer-fighting organizations. ACS supports cancer control activities in over 90 countries and is expanding these efforts as the global burden of cancer grows.
More information on ACS and its work are available at http://www.cancer.org.
JOHN R. SEFFRIN
(SEE ALSO: Cancer)
Ross, W. (1987). Crusade: The Official History of the American Cancer Society. New York: Arbor House.