Not a Revolution.
In the media, if not in other segments of American life, the 1960s were a decade of consolidation, not revolution. After the radical change brought about by television in the 1950s, the next decade was consumed with evolutionary change as television and radio broadcasters, newspaper and magazine publishers, and the general public attempted to come to terms with the revolution they had made in the previous decade.
The television industry saw two new technological wrinkles come into widespread use, but neither was a new idea. By the end of the decade the majority of programs were broadcast in color, even if in 1967 only 15 percent of American homes were equipped with color television. UHF-band broadcasting was also given the regulatory go-ahead, though it was still looked down upon as a poor substitute for VHF broadcasting.
Content, or the Lack Thereof.
Whatever the technical format of the broadcasting, the content of the programs being shown became a center of controversy during the decade. Federal Communications Commission (FCC) chairman Newton Minow came into office in 1961 with a strong condemnation of the poor quality of most television programs. Network officials responded that they only gave the audience what it wanted. And it apparently did...
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