The Doctor's Office.
A typical doctor's office may not have looked much different to patients of the 1950s than it looked to their parents, but a new generation of physicians was inside providing care. Sick patients received the best treatment that had ever been available, and they complained as they never had before. Using newly available medicines and fresh knowledge based on recent research, doctors were, for the first time, able to cure a variety of maladies that they previously had treated only with kind words and tender care. The doctor had access to more knowledge about the nature of disease than ever before, and he (women doctors were rare in the 1950s) was likely to take a more professional, if less kindly, attitude toward his work than older patients were used to. But the patients missed the attentive personal care they had come to associate with doctors. Many patients found comforting words more attactive than sure cures.
The Family Doctor's Job.
After World War II the family doctor's role changed. For many patients he was no longer the sole provider of medical care. In 1954 the president of the American Medical Association referred to the family doctor as "the quarterback of the modern medicine medical team. He must be a health adviser who not only diagnoses and treats, but who calls upon other available medical services and...
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