The Rise of Mass Media.
The 1930s made a lasting impact on American mass media. Despite the Depression several of the mass media in the United States underwent considerable growth during the 1930s. Even though their numbers decreased, newspapers maintained their readership. In 1920 the United States had 2,042 daily newspapers with a total circulation of 27,791,000. By 1930 there were a thousand fewer dailies, but their circulation had risen to 39,589,000. In 1939 the number of papers had dropped to 1,888, but those papers had 39,671,000 subscribers. The enormous growth of radio in the 1920s continued during the 1930s. In 1930 there were radios in 29 million households, less than half the households in the United States. Ten years later 80 percent of American households (35 million) had radios. The 1930s were a heyday for magazines. In 1935 there were 6,546 in the United States—half monthlies and one-quarter weeklies. Pulp fiction, comic books, and the new animated cartoons with synchronized sound were also popular. In the 1930s newspapers and radio were radically restructured, both in their operational foundation and in their content. Federal regulations governing mass media were established and remained in place, with little alteration, until the 1980s. Journalistic ethics and business protocols developed in the 1930s continued to govern mass media in the postwar era. The decade gave...
(The entire section is 2264 words.)
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