Jan 2, 2010
Malcolm Gladwell was a journalist for The Washington Post and later became a staff writer for The New Yorker. In December of 1996 he published an article on the idea of a “tipping point,” the moment when a social trend crosses a threshold and starts to spread like wildfire. The original article was expanded into this book, with many additional examples.
How does a style of clothing become trendy? What causes a sudden drop in the crime rate of a major city? Under what circumstances can a political cause explode into a revolutionary mass movement? Why do some...
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