This Is Our Youth | Historical Context

Consumerism

In the 1980s, the government's political and economic agenda, with its championing of American capitalism, triggered a promotion of self-interest. The decade of the 1980s was ushered in with Ronald Reagan's presidential inauguration in 1981 and was heavily influenced by Reagan's economic philosophy. "Reaganomics," as this philosophy was termed, proposed that the encouragement of the free-market system, which depends on the individual pursuit of wealth, would strengthen the economy. This vision included the theory of trickle-down economics: as businesses were...

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