In “Big Organic,” Pollan considers whether an organic microwavable TV dinner is a contradiction of terms. Once again, Pollan has returned to the supermarket, this time to a Whole Foods market. On the labels of food there, Pollan repeatedly finds pastoral agricultural imagery that features red barns, lush pastures, and a return to a past utopian agriculture in defiance of the industrial food chain. In many ways, the pastoral narrative represents the ideals of the organic foods movement.
Pollan traces the ideals of organic agriculture back to the nineteenth century and the...
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