In “The Market: Greetings From the Non-Barcode People,” Pollan examines how Joel Salatin sells his food and, to a lesser extent, Salatin’s vision of agriculture. Although Salatin at times sounds like a revolutionary to Pollan, particularly when he sends missives to his customers with statements like “greetings from the non-Barcode people,” the author comes to view Salatin as a reformer. If the system were reformed, what would it end up looking like?
Polyface Farm’s food costs more than food sold at a supermarket. However, Salatin argues that it is actually cheaper...
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