Teen Smoking | Countermarketing Campaigns Can Reduce Teen Smoking
Matthew C. Farrelly is a researcher with Research Triangle Institute, an independent, nonprofit organization devoted to scientific research and technological development.
Summary: The American Legacy Foundation, a nonprofit antismoking organization, has created the “truth” campaign, which highlights alleged wrongdoings by the tobacco industry and works to counter tobacco marketing efforts. This campaign increases youths’ antitobacco sentiments and reduces teen smoking. On the other hand, Philip Morris, a large tobacco company, produces the...
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