Schiaparelli’s Boutique Mingles Art and Fashion
At a glance:
- Series: Great Events from History II: Arts and Culture Series
- Categories: Arts
- Subcategories: Fashion, Clothing, Advertising, Marketing, Sales
- Curriculum: Women’s History, Italian History, 20th & 21st Century European History, French History
- Geographical Location: Paris
- Date: 1935
Article abstract: Elsa Schiaparelli collaborated with Surrealist artists to create a reputation for outrageous fashion designs while developing new and successful means of marketing her creations.
Summary of Event
In January, 1935, Elsa Schiaparelli moved her couture house into new quarters at 21 place Vendome in Paris. Though she had been showing her designs since 1926, she had presented major collections for only six years. Beginning with sportswear and her signature knits--it was her trompe l’æil sweaters that first made fashion news--she...
[The entire page is 2230 words long]