The McToxics Campaign Begins
At a glance:
- Series: Great Events from History II: Ecology and the Environment Series
- Categories: Social Issues, Reform, and Protest, Economics, Environmental Issues
- Subcategories: Business, Ecology, Environment, Conservation, Strikes, Boycotts, Lockouts, Food, Cooking, Cuisine
- Curriculum: American History 1951-present
- Geographical Location: United States
- Date: 1987
Article abstract: A consumer boycott prompted McDonald’s restaurants, the largest fast-food institution in the world, to replace polystyrene food containers with packaging that was less destructive of the environment.
Summary of Event
In the late 1980’s, the fast-food business suffered a serious and prolonged decline in sales and prestige. To industry players, this change was as unexpected as it was unwelcome. Fast food had been a fact of American life since the 1920’s, and the industry had prospered through depression, recession, world war, and...
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