Ivy Lee Sets a Precedent for Public Relations
At a glance:
- Series: Great Events from History II: Business and Commerce Series
- Categories: Economics
- Subcategories: Business, Media, Journalism, Journalists, Labor, Unions, Work, Employment
- Curriculum: American History 1901-1950
- Geographical Location: Pennsylvania
- Date: 1906
Article abstract: By cooperating with the press during a labor dispute with the Anthracite Coal Roads and Mines Company in 1906, Ivy Lee established open disclosure as a public relations philosophy.
Summary of Event
In 1906, as a second major strike in four years threatened to paralyze mining operations and further encourage federal regulation, George F. Baer and his coal mining associates (all affiliated with J. P. Morgan’s financial empire) retained an up-and-coming young publicist named Ivy Ledbetter Lee to help manage the potentially explosive...
[The entire page is 2329 words long]
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