Ford Introduces the Mustang
At a glance:
- Series: Great Events from History II: Business and Commerce Series
- Categories: Technology, Inventions, Economics
- Subcategories: Business, Industry, Manufacturing, Factories, Automobiles, Cars, Transportation
- Curriculum: American History 1951-present
- Geographical Location: Detroit
- Date: April 17, 1964
Article abstract: Ford Motor Company was the first American company to capture the market for a mass-produced sports car with its introduction of the Mustang.
Summary of Event
The Ford Motor Company sold 418,812 Mustangs from April 17, 1964, through April 16, 1965, a record number of sales for a single vehicle model during one production year. During the first two years of Mustang sales, Ford generated net profits of $1.1 billion on Mustang sales alone. The phenomenal sales of the Mustang were the culmination of marketing research and inspiration of Lee...
[The entire page is 2152 words long]
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