Ford Introduces the Edsel
At a glance:
- Series: Great Events from History II: Business and Commerce Series
- Categories: Technology, Inventions, Economics
- Subcategories: Business, Automobiles, Cars, Transportation, Advertising, Marketing, Sales
- Curriculum: American History 1951-present
- Geographical Location: Michigan
- Date: September 4, 1957
Article abstract: Ford Motor Company made mistakes in planning and launching the Edsel but might have succeeded with the car if the environment had not changed.
Summary of Event
The Edsel, the Ford Motor Company’s entry into the medium-price range, was introduced to the buying public with the greatest of expectations after years of research. Expectations and the car’s public image degenerated quickly. The Edsel became known as a major business debacle.
The early and mid-1950’s was a period of postwar prosperity. Disposable personal income...
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