Ford Implements Assembly Line Production

Article abstract: The Ford Motor Company began use of mass-production techniques to reduce costs and prices, thereby becoming the industry leader in automobile sales for a decade.

Summary of Event

Introduction of the sturdy, high-wheeled Model T Ford in 1908 was followed by immediate success. Six thousand of the cars were sold in its first year. In 1910, 32,000 were sold; in 1911, 70,000; and in 1912, 170,000. Henry Ford had made a pledge to reduce the price of the car as the success of his company was realized, and he reduced the 1908 price of $850 to...

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