The First Homeowner’s Insurance Policies Are Offered

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Article abstract: The booming American economy following World War II forced the traditionally conservative insurance industry to innovate with new concepts such as the homeowner’s policy.

Summary of Event

The Insurance Company of North America (INA), a company with a reputation for innovation, made insurance history in 1950 by introducing its famous homeowner’s policy. It offered a complete shield of protection for the home, which was most people’s single biggest lifetime investment. In offering this new type of policy, INA was responding to...

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