Coca-Cola Introduces a New Formula
At a glance:
- Series: Great Events from History II: Business and Commerce Series
- Categories: Economics
- Subcategories: Business, Advertising, Marketing, Sales
- Curriculum: American History 1951-present
- Geographical Location: Atlanta
- Date: April 23, 1985
Article abstract: In an attempt to stave off challenges from Pepsi-Cola, Coca-Cola reformulated Coke, setting off a firestorm of criticism.
Summary of Event
Ever since the 1930’s, Coca-Cola had eyed its rivals with some disdain. In citrus-flavored drinks, 7-Up was the dominant force, but this was not a large category and did not pose much concern to Coca-Cola. Canada Dry put out a full line of offerings but was best known for its ginger ale. Dr. Brown had celery tonic, and Dr. Pepper a cherry-flavored drink. In the cola category, Coca-Cola coexisted...
[The entire page is 2333 words long]
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