Clarence Saunders Introduces the Self-Service Grocery
At a glance:
- Series: Great Events from History II: Business and Commerce Series
- Categories: Economics
- Subcategories: Business, Trade, Commerce, Advertising, Marketing, Sales
- Curriculum: American History 1901-1950
- Geographical Location: Tennessee
- Date: September 11, 1916
Article abstract: Clarence Saunders’ Piggly Wiggly grocery store introduced self-service in 1916 and established the basis for the supermarket.
Summary of Event
On September 11, 1916, Clarence Saunders opened his first retail outlet, which he named King Piggly Wiggly. This store and others that followed incorporated Saunders’ ideas on organizing, selling, and advertising grocery products. Unlike virtually every other store in the trade, Saunders’ Piggly Wiggly featured self-service, which enabled him to dispense with many of the clerks who served...
[The entire page is 2437 words long]
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