The A. C. Nielsen Company Pioneers in Marketing and Media Research
At a glance:
- Series: Great Events from History II: Business and Commerce Series
- Categories: Economics
- Subcategories: Business, Advertising, Marketing, Sales
- Curriculum: American History 1901-1950
- Geographical Location: Florida
- Date: 1923
Article abstract: Pioneering in market research, the A. C. Nielsen Company became a leader in the field, having significant technical and financial effects on commerce, advertising, and media research worldwide.
Summary of Event
The A. C. Nielsen Company was founded by A. C. Nielsen, Sr., in 1923 as a firm of engineering consultants who measured product movement and market size for industrial machinery and equipment. By 1933, this service had been abandoned and replaced by a marketing information service known as the Nielsen Drug Index. This service used...
[The entire page is 2121 words long]