Avon Begins Operations in China
At a glance:
- Series: Great Events from History II: Business and Commerce Series
- Categories: Women’s Issues, Diplomacy, International Relations, Foreign Affairs, Economics
- Subcategories: Business, Trade, Commerce, Advertising, Marketing, Sales
- Curriculum: American History 1951-present, Women’s History, Asian History
- Geographical Location: China
- Date: The 1990’s
Article abstract: Avon Products successfully duplicated its door-to-door marketing strategies in southern China.
Summary of Event
Although many products do not travel well into different markets, Avon products seems to have transplanted its line successfully into southern China in the early 1990’s. That it was able to do so is a function of the history of Avon itself, the traditions of China, and the peculiar economy of southern China.
David McConnell, a post-Civil War Bible salesman who gave away perfume samples in order to gain entrée for a...
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