Arts and Architecture Magazine Initiates the Case Study Program

Article abstract: The Case Study Program was an effort to revolutionize postwar American housing in terms of both social meaning and applied technology.

Summary of Event

John Entenza joined the staff of California Arts and Architecture in 1938. The magazine had begun publication in 1911 as a trade journal, The Pacific Builder, and had evolved into a regional coffee-table publication, reviewing gardens, houses, and theater performances. During Entenza’s tenure as editor and then publisher, the magazine began to focus on modern architecture...

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