Advertisers Adopt a Truth in Advertising Code
At a glance:
- Series: Great Events from History II: Business and Commerce Series
- Categories: Religion, Ethics, Economics
- Subcategories: Business, Trade, Commerce, Organizations, Agencies, Institutions, Advertising, Marketing, Sales
- Curriculum: American History 1901-1950
- Geographical Location: Maryland
- Date: August, 1913
Article abstract: The Associated Advertising Clubs of America adopted “A Business Creed” in the hope that other organizations would adhere to similar high standards.
Summary of Event
Adoption of a truth in advertising code by the Associated Advertising Clubs of America in 1913 was prompted by passage of the Sherley Amendment to the Pure Food and Drug Act of 1906. To better understand the significance of that 1912 amendment, it is necessary to review how the original act came into being. The purpose of the original act was to prevent the manufacture,...
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