1290 Avenue of the Americas New York
New York
10104
USA
tel: (212)484-1616
fax: (212)484-1713
website: http://www.rollingstone.com
PERCEPTION/REALITY Campaign
Overview
Rolling Stone magazine was conceived in a loft over a small print shop in San Francisco by University of California dropout Jann S. Wenner. In 1967, the 20-year-old Wenner quit school to start a publication that would embrace the musical...
Source: Encyclopedia of Major Marketing Campaigns, ©2005 Gale Cengage. All Rights Reserved. Full copyright.
(The entire page is 2755 words.)
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