1290 Avenue of the Americas New York
New York
10104
USA
tel: (212)484-1616
fax: (212)484-1713
website: http://www.rollingstone.com
PERCEPTION/REALITY Campaign
Overview
Rolling Stone magazine was conceived in a loft over a small print shop in San Francisco by University of California dropout Jann S. Wenner. In 1967, the 20-year-old Wenner quit school to start a publication that would embrace the...
Source: Encyclopedia of Major Marketing Campaigns, ©2005 Gale Cengage. All Rights Reserved. Full copyright.
(The entire page is 2755 words.)
Want to read the whole thing?
Subscribe to eNotes for access to this content as well as thousands of study guides and critical materials. SUBSCRIBE
