The Presence of the Word (Masterplots II: Nonfiction Series)
At a glance:
- Author: Walter J. Ong
- First Published: 1967
- Type of Work: Cultural criticism
- Genres: Criticism, Nonfiction
- Subjects: Language or languages, Communication, Religion, Writing, Spiritual life or spirituality, Speech, Mass media, Technology, Senses or sensation, Printing
Form and Content
One of the dominant themes in modern studies of human culture has been the impact that communication and communications media have on persons and societies. The most famous exponent of this school is Marshall McLuhan, whose oftenrepeated phrase “the medium is the message” has become a slogan of cultural criticism. An equally important though perhaps less well-known figure is Walter J. Ong, who studied under McLuhan and later developed his own thoughtful and carefully researched studies on the relationship between communications media and...
[The entire page is 2203 words long]
Join eNotes
Over 3,500 study guides, question and answer forums, literature criticism, reference content, and much more!
See Also
