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LIVE MODELS Campaign
Overview
The Playtex Cross Your Heart bra, introduced in 1965, was reported to be the company's second best-seller next to the Playtex Eighteen Hour bra. Famous for its ability to "lift and separate," the Cross Your Heart bra was designed to achieve the "sweater girl" look popular in the 1960s.
Playtex relied heavily on...
Source: Encyclopedia of Major Marketing Campaigns, ©2005 Gale Cengage. All Rights Reserved. Full copyright.
(The entire page is 2182 words.)
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