1968 | Tobacco
Tobacco
Virginia Slims cigarettes are introduced by Philip Morris, Inc., with the slogan, "You've come a long way, baby." The brand is targeted at women, with the word slims in the name intended to remind women that cigarettes are not fattening (see Lucky Strike, 1928; sports [tennis], 1970).
U.S. cigarette sales decline slightly to 571.1 billion as adults smoke an average of 205 packs, down from 210 last year. FTC studies show that while filter-tips dominate the market, most cigarettes yield more tars and nicotine in their smoke because tobacco companies are using tobacco leaf higher in tars and nicotine.