1955 - Tobacco

Tobacco

U.S. cigarette consumption resumes its rise after a 2-year drop as the industry increases its advertising, especially on network television. R. J. Reynolds promotes its filter-tipped Winstons, American Tobacco its cork-tipped king-size Herbert Tareytons with activated charcoal filter, P. Lorillard its Old Gold filters, Brown & Williamson its new filter-tipped Kools and Raleighs, Philip Morris its Benson & Hedges and Marlboro filters (see "Marlboro Country," 1962).

Philip Morris chairman Joseph F. Cullman, Jr. dies at New York March 18 at age 72.